This week was my first back after PTO—and the first after the launch of Webflow with Interactions.
There’s always this strange, in-between moment after a launch. That space between done and again. The story isn’t quite over, but the next chapter hasn’t started yet. It’s a blend of relief and restless energy. A quiet hum.
This week, I’ve been sitting in that hum. Reflecting. Maybe even obsessing a little.
I found myself checking social more than usual—reading feedback, watching what people built, asking:
What else can we refine? Improve? Sand down? (as my teammate likes to call it: sanding).
Post-launch always feels like this for me. A buzz of what’s next mixed with a deep appreciation for what just happened.
Anticipation
This isn’t my first post-launch haze. Each one feels a little different. But they always rhyme.
This time, though, felt odd—I wasn’t there when the switch flipped. I wasn’t in the Zoom room for the metaphorical big red button moment, watching the mosaic of faces—half-excited, half-anxious—as everything went live.
(Apparently, the team wore hats for this one. I’m still piecing together that story.)
Rebranded
I’m reminded of a launch I’ll never forget: October 5th, 2023.
The world of Webflow gathered at SF Jazz in San Francisco.
Five minutes into the opening statement, Vlad unveiled the all-new, unmistakably pro Webflow.
The feature flag flipped.
My team sat there, frantically refreshing our browsers… until it loaded. Until we saw it.
But that wasn’t all. The rebranded website, the Designer, the Dashboard—they were live.
And as the tabs updated, the event hall itself glowed with Webflow’s new look. Physical banners. Screens. Everything refreshed.
Five months of all-consuming effort, leading to that single moment.
And… I remember how quiet it was.
We didn’t cheer. Not in the movie-montage way. No champagne. No confetti.
We just… exhaled.
A deep, tired sigh of relief—a collective, quiet acknowledgment that said:
“We did it.”
Looking Back
Now, sitting with my recent stack of notes from Interactions with GSAP, I’m reminded of that same feeling.
The memories of every launch, every project, every mess that comes with the magic of making. The lingering afterglow of the marathon still humming in my chest. A lineage of small moments forming a bigger story.
The "onions" we chopped.
The wild “what if” ideas that somehow became real.
The sparks still waiting to catch fire.
And the moments where the team’s heartbeat slows, and everyone looks around, realizing:
“We did something real here.”
Gratitude
What I feel most in these post-launch days is gratitude.
Gratitude for the work. For the walls we hit and the breakthroughs we found.
Gratitude for the team—for how much they cared, and how far they pushed.
Gratitude for the people using the feature—and seemingly loving it. A thing that’s out in the world now—alive, growing, inspiring.
And gratitude for this in-between space. The soft bridge between the work that’s finished… and the work that’s coming.
Because there’s always another spark.
Another mountain of onions.
Another messy, magical thing waiting to be made.