Countdown

July 27, 2025
July 27, 2025

Time flies. Thankfully, I’ve kept track — moments chosen with care, decisions deliberate, marking where I’ve been and what comes next.

Time flies.

And if I’ve learned anything this year, it’s that the only way to catch it is to pay attention. To track it, mark it, and leave a breadcrumb trail of where it went.

Yesterday, I finished compiling all the notes I made while working on Webflow’s new Interactions.

Early Figma designs. Printed. Analyzed. Annotated.

Every piece of paper, read. Every index card, grouped and scanned. Every page, numbered and added to a Table of Contents. What was once scattered chaos — ideas, tasks, dead ends, breakthroughs — now lives in a single 175-page stack. Ring-bound, enveloped, and archived alongside the other towers of project notes that tell their own story.

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On April 18th, 2025, I wrote Every Second Counts. In it, I shared a photo of my DIY countdown clock — an old Samsung phone with a burned-in display frozen on this:

68 days. 09 hours. 09 minutes. 49 seconds.

When the numbers were a couple weeks out, we added time. Two extra weeks to be exact.

In my post Counting Days, I had shared the new time:

11 days. 08 hours. 23 minutes. 12 seconds.

And just 17 days ago, that clock hit zero.

And Interactions went live.

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Time does fly. But I usually know where it went — captured in scribbles, to-do lists, spreadsheets, and index cards. In those stacks of digital and analog artifacts, you can trace all the moments where I chose to spend my time.

And now, that old burned-in clock is counting down again:

49 days. 09 hours. 21 minutes. 42 seconds.

Webflow Conf 2025.

We’ll see what happens then.

As I’ve said to my teams every time we’ve worked highly ambitious projects and faced impossible timelines:

“No guarantees. But we’ll do our best.”

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