Time flies.
And if I’ve learned anything this year, it’s that the only way to catch it is to pay attention. To track it, mark it, and leave a breadcrumb trail of where it went.
Yesterday, I finished compiling all the notes I made while working on Webflow’s new Interactions.
Every piece of paper, read. Every index card, grouped and scanned. Every page, numbered and added to a Table of Contents. What was once scattered chaos — ideas, tasks, dead ends, breakthroughs — now lives in a single 175-page stack. Ring-bound, enveloped, and archived alongside the other towers of project notes that tell their own story.
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On April 18th, 2025, I wrote Every Second Counts. In it, I shared a photo of my DIY countdown clock — an old Samsung phone with a burned-in display frozen on this:
68 days. 09 hours. 09 minutes. 49 seconds.
When the numbers were a couple weeks out, we added time. Two extra weeks to be exact.
In my post Counting Days, I had shared the new time:
11 days. 08 hours. 23 minutes. 12 seconds.
And just 17 days ago, that clock hit zero.
And Interactions went live.
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Time does fly. But I usually know where it went — captured in scribbles, to-do lists, spreadsheets, and index cards. In those stacks of digital and analog artifacts, you can trace all the moments where I chose to spend my time.
And now, that old burned-in clock is counting down again:
49 days. 09 hours. 21 minutes. 42 seconds.
We’ll see what happens then.
As I’ve said to my teams every time we’ve worked highly ambitious projects and faced impossible timelines:
“No guarantees. But we’ll do our best.”