Today is Conf day. Webflow Conf 2025. New York City. A little earlier this year than the last, but no less electric.
The energy has been building for weeks — and it’s been humbling to watch. Slack lighting up with emojis, last-minute product refinements, and demo videos flying around like mixtapes. Social feeds buzzing with anticipation: flight selfies, hotel-lobby check-ins, posts radiating pure “OMG, CAN’T WAIT TO SEE YOU ALL” energy. All these little signals stacking together into one big reminder: how special these little-big niche events really are.
Because whether it’s your company’s annual meetup, your first tech conference, or tuning into WWDC for the tenth straight year (or, let’s be honest, catching the ten-minute supercut on YouTube) — there’s something magical about these gatherings. A bunch of folks tuning in together, waiting to see what’s next, holding their breath for that collective gasp, that “Oh… and one more thing” moment.
For me, Conf is a pause. A checkpoint. A rare chance to lift my head from the everyday sprint and actually take stock of the year behind us. The work I’ve done. The work others have done. The breakthroughs that landed. The experiments that fizzled. The ideas that sparked but didn’t quite catch… yet.
All of it hangs in the air at Conf. You see it in the way people greet each other — that mix of relief and pride and anticipation. You hear it in the voices on stage and in the side conversations in hallways and coffee lines. You feel it in the posts flying across Slack and socials, little flashes of “look what we made” and “imagine what’s next.” The collective hum of a thousand side quests, all colliding for a brief, bright moment.
Somewhere in all of that, something resonates. A phrase. A demo. A hallway chat that sticks. A seed planted in the middle of the chaos. And if we’re somehow able to find that spark and carry it forward — to shape it into something real, something alive — that’s when magic happens.
Conf might be something you care deeply about. It might also be something you couldn’t care less about. And that’s okay — not everything has to be for everyone. Don’t yuck someone else’s yum — a lesson I’m continually reminded of in the most unexpected ways.
And if this lights you up, I’m glad to stand there with you. To share in that excitement. To let your energy remind me why we do this in the first place — why we gather, why we pause, and why we sprint like heck to make something happen.
I’ve not yet been able to attend WFC in person. Maybe one of these days. Definitely not today — I’m actually at the airport about to fly out for an unrelated thing (all good!). But I’ll be tuning in when I can, checking things out when I can, and cheering on remotely, as I always do.
Happy Conf, everyone.
Hope today leaves you buzzing.