Back home. Arrived in Toronto late last night. Spent most of the day trying to catch up on sleep. I start work again tomorrow—but before that, a reset.
Good timing, too!
The project I’ve been on for the last four months just launched: Webflow’s new Interactions is out there. In motion. In the wild.
The next step—before diving into what’s next—is closing the chapter on this one.
No, it’s not the “nice job team” Slack thread that scrolls past your name like credits at the end of a movie you forgot you were even in.
It’s the moment after that. The moment when the adrenaline wears off. When the noise dies down.
For me, that means… archiving.
Ritual
Over the years, I’ve built a small ritual for myself.
After every major project, I sit down and organize all my physical notes. Every scrap. Every page. Every index card. From brainstorms to breakthroughs. From impossible bugs to final polish.
I’ve done this for the rebrand of 2023. For AI Site Builder in 2024–2025. And now, for Interactions of 2025.
It started simple. Just a stack of papers bundled by a binder clip. Now, it’s become something a little more… cinematic.
Script
Since 2024, I’ve taken this process up a notch: I turn each project into a kind of script. A printed, physical bundle. Complete with a title page. A table of contents. Defined sections. Notes. Highlights.
And to make that table of contents? I have to go through every page. Page by page. Numbering them. Reading them. Remembering.
It’s laborious. It takes… a long time. But it’s worth it.
Reflection
This is how I sit with the work. How I reflect—not just on what we built, but how we built it.
The shape of the project. The problems we faced. The path we carved. How I carried myself. Where I stretched. What I would do again. What I wouldn’t.
I think about the people. The quiet teamwork. The subtle sacrifices. The scrappy wins. The days that blurred together. The ones that stood still. I think about how close we came to losing the thread. And how we held on.
This isn’t project management. This is personal documentation.
This archiving process isn’t passive. It isn’t simply putting stuff away somewhere. It’s not about storing. It’s about seeing.
And the act of processing bundling it all up… that’s my way of saying:
“This mattered. This happened. We did it.”
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P.S. What's up with all the paper in the first place? Great question.
It’s how I think. It’s how I keep track of the tiny little things—the fragments, the threads, the pieces that eventually form the world that is the work.
I don’t write paper notes just for the project. But I know, without a doubt—these projects wouldn’t have been made without them.