In about 24 hours, live from New York, we’ll have our opening keynote at this year’s Webflow Conf.
For my project team, the weeks leading up to this moment have felt like a marathon and a half compressed into a speed run running at 20x speed.
The super short trip to HQ to make some magic happen in person. The aftershock of the week after, where you think you’ll exhale but instead you’re back in it — pushing, polishing, pushing, polishing.
(Make it good. Make it right. Make it better. Make it "righter".)
No one had to tell me to work hard. I’m not grinding because someone “up there” in the org (gestures vaguely skyward) said to. I’m here because I know what this work can unlock. Because I believe it matters. I put myself here. And when I’m here, I give it everything I’ve got. Always.
More than once we’ve joked about chugging Pepto Bismol and Tums just to keep the nerves at bay and the heartburn quiet. More than once we’ve repeated the same line, half-joking, half-true:
“The reward for good work… is more work.”
And as I’m writing this, a message comes through from a teammate:
“Now the hard work begins lol.”
I’m exhausted. But also electric. That strange contradiction where your body is cooked but your brain is buzzing. The kind of tired that feels earned. The kind of tired you only get after pulling off something you weren’t sure you could. The kind of tired that feels like landing after a leap of faith.
The medal around your neck after the marathon. Exhaustion, earned.
In about 24 hours... Showtime.
We’ll see how it goes!